Beverly's New Year 

Join us for “Beverly’s New Year 2017” 


On the day before New Year's Eve

Friday, December 30th, 2016 from 3-7pm

On Friday, December 30, 2016 from 3-7pm on Cabot Street we will be celebrating with a Pokémon-inspired theme! Indoor performances such as Curious Creatures, Teen Band Jam, Arts and Crafts, Magic Show and Pokémon-inspired Show require an admission button.

From December 21-30 admission buttons are $8 each and are available at:

Archer Insurance
Beverly Bank (Cabot St location)
YMCA (Cabot St and Sterling Center)

On Dec 30 during the event, admission buttons are $8 each and are available at:

Archer Insurance
Beverly Bank (Cabot St location)
First Baptist Church
First Parish Church
YMCA (Cabot St)

Please note the new date this year - the event is on the day BEFORE New Year's Eve, on Friday, December 30th.

It’s the North Shore's BEST Family-Friendly Celebration of the New Year. Enjoy performances, magic, music, arts and crafts and more! Outdoor events are free, indoor performances require an admission button, kids 2 and under are free. Grand Procession Parade is at 6pm, Beach Ball Drop is at 6:45pm.

We're encouraging children to wear their Halloween costumes in the Grand Procession and/or to make a mask or crown to wear at the arts and crafts event at First Parish Church, because we have a limited amount of space to lay out costumes this year.

Check out our Facebook event for updates! #BevNewYear

The Grand Marshal this year is Phil Cormier, the Chief Executive Officer of Beverly Hospital, A Member of Lahey Health. Beverly Hospital is a leader in the community and our presenting sponsor. We are honored that Phil will be leading the parade. Beverly Hospital supports many programs in the community, including Beverly Main Streets and our Beverly’s New Year event!

Please click here for a printable schedule and map. 

Seating is first-come, first-served.  Artists, sites and schedules subject to change.

Thank you to our sponsors! We are still accepting sponsors, please email Heather for more information.

Presenting Sponsor



Celebration Sponsor



Merrymaker Sponsor



Noisemaker Sponsor



Reveler Sponsors

Friends of the Beverly Public Library

Keller Williams Realty Beverly

North Shore Christian School

The Skating Club of Boston Skating Academy Beverly Campus



Friends of Beverly’s New Year Sponsors

Attorney Sean Keough

Beverly Garden Suites

Essex Alarm & Security

Flour(ish) Bake Shoppe

Heads Up!

State Rep. Jerry Parisella

Sterling Insurance Agency

Stop and Shop

The Remodeling Co.



Media Sponsor

The Salem News



In-Kind Sponsors

Archer Insurance

Barber's Edge

Beverly Bank

Beverly Emergency Management Agency (BEMA)

Beverly High School Football Team

Beverly Public Library

Beverly Recreation Department

Book Shop of Beverly Farms

Cabot Street YMCA

CCI Reprographics

Children's Piazza

Field House

First Baptist Church of Beverly

First Parish Unitarian Church

Gentle Giant Moving Company

Harry's Pizza

Henry’s Market

Montserrat College of Art

Museum of Science, Boston

Plum Consignment

Roost & Company

Sterling Center YMCA

Super Sub/Casual Catering

The Castle: A Board Game Cafe

Todd’s Sporting Goods

Winfrey's Fudge and Chocolates

Please note - No outside solicitation of any kind is allowed at Beverly's New Year. Only vendors who are approved by the Beverly's New Year committee are allowed to sell or give away merchandise at Beverly's New Year. Events and vendors are subject to change. 

By attending Beverly's New Year, you are authorizing Beverly Main Streets and our partners to potentially include you in photos/video. All photos/video are property of Beverly Main Streets and may be used to promote this & other events in the future. 

Cabot Street will be closed to cars from Pond St to Federal St from 3:30-7:30pm. Some businesses may remain open. Off-street parking is available. Buttons do not guarantee admission to a specific event. Seating is first-come, first-served. No refunds. Artists, sites and schedules subject to change.