Sunday, December 31, 2017
BEACH BALL DROP IS NOW AT 6:30pm
or as soon as the parade is done
NEW mini ball drop inside YMCA at 6:30pm,
or as soon as parade is over,
for our youngest guests
Beverly’s New Year is on Sunday, December 31 from 3:30-7pm on Cabot Street. This is the 24th annual Beverly’s New Year and it’s the North Shore's best family-friendly celebration. New this year we have a 32ft Video Game Truck, and we are bringing back Train Rides, which are always a favorite. We will have indoor performances by Curious Creatures, Teen Bands, a Magic Show, a Mad Science Show, Arts and Crafts and more. Additional events include music and games, cookie decorating, and a New Years’ Resolution board. Keep reading for details on the parade and the new earlier time for the Kids’ Countdown beach ball drop!
To keep everyone warm and cozy, we have made a few fun changes:
- NEW mini ball drop inside YMCA at 6:30pm, or as soon as parade is over, for our youngest guests - space inside is limited
- Cookie decorating has been moved inside to the downstairs area of First Parish Church - thanks to Henry's Market for donating delicious cookies and frosting
- Games and New Year's Resolution board have been moved inside to the First Baptist Church
- The lineup for the parade is inside 248 Cabot Street, instead of the back parking lot - line up in the hallway where you get your costumes, and the parade will start out the front of the building
- The Kids’ Countdown and Beach Ball Drop is at approximately 6:30pm in front of 248 Cabot Street, or as soon as the parade is done
- The train and the video game truck are still outside on Cabot Street, and the video game truck is HEATED
- Click here for printable schedule with changes.
Join our Facebook event for updates.
Grand Procession Parade
Beverly’s New Year is most known for our parade and beach ball drop. Children are encouraged to choose one of our handmade papier-mâché costumes in the first floor hallway at Montserrat College of Art, 248 Cabot Street. We have a limited number of costumes, so children can also make a mask or crown to wear at the Arts and Crafts activity at First Parish Church. Everyone is welcome to join our Grand Procession Parade at 6pm, which takes place on two blocks of Cabot Street. The parade lineup at 5:45 will include families and kids with and without costumes, a drum line and local dance students. We also distribute some fun musical instruments to the crowd and we will need help on the drum line that Bruce Orr is organizing. Everyone is welcome to join in.
We are honored that Jason Andree will be representing Beverly Hospital as the Grand Marshal this year. Jason Andree, PharmD, RPH is the Coordinator of Accreditation, Regulatory Compliance, & Patient Safety at Beverly Hospital. Jason lives in Peabody with his family and he is looking forward to being a part of Beverly's New Year.
NEW TIME FOR Kids' Countdown and Beach Ball is now 6:30pm
The Kids’ Countdown beach ball drop is at approximately 6:30pm in front of 248 Cabot Street, or as soon as the parade is done. We will be dropping hundreds of beach balls and confetti on the crowd once we finish the Kids’ Countdown. The beach ball drop is the highlight of the event and it’s a great way to see the community celebrate the New Year together.
Our volunteers have been working hard to make this the best Beverly’s New Year so far, and we hope everyone comes to Beverly to enjoy the celebration!
Note new street closure - Cabot Street will be closed from Pond Street to Bow Street.
Admission buttons are $8 each
Before the event, admission buttons are sold from
Dec 21-31 at limited locations:
Aubuchon Hardware (Enon Street location)
Beverly Bank (Cabot Street location)
Greater Beverly YMCA (Cabot Street and Sterling Center locations)
During the event, admission buttons will be sold at:
Beverly Bank (Cabot Street location)
First Baptist Church
First Parish Church UU
Greater Beverly YMCA (Cabot Street)
Children age 2 and under are free. Most performances and activities require an admission button, including train rides and video game truck. Buttons do not guarantee admission to a specific event. Seating is first-come, first-served. No refunds.
Map, Schedule and Food Vendors
Click here for printable schedule with changes.
Here's the new map showing parade line up and start from the front of 248 Cabot Street:
Directions and Parking
Cabot Street will be closed from Pond Street to Bow Street. Click here for map and details on parking. Click here for free holiday parking information (restrictions apply).
Please email Heather for more information about sponsoring.
Thank you to our sponsors
Essex Alarm & Security, Inc.
The Salem News
Beverly Emergency Management Agency (BEMA)
Beverly Public Library
Beverly Recreation Department
Cabot Street Books and Cards
First Baptist Church of Beverly
First Parish Unitarian Church
Greater Beverly YMCA
Mitchell's Dance Studio
Montserrat College of Art
Museum of Science, Boston
Roost & Company
Super Sub/Casual Catering
The Castle: A Board Game Cafe
The Children's Piazza
Todd’s Sporting Goods
Winfrey's Fudge and Chocolates
Please note - No outside solicitation of any kind is allowed at Beverly's New Year. Only vendors who are approved by the Beverly's New Year committee are allowed to sell or give away merchandise at Beverly's New Year. Events and vendors are subject to change.
By attending Beverly's New Year, you are authorizing Beverly Main Streets and our partners to potentially include you in photos/video. All photos/video are property of Beverly Main Streets and may be used to promote this & other events in the future. Please no pets, bikes, skateboards, rollerblades, hover boards, unauthorized drones, etc.
Cabot Street will be closed to cars from Pond St to Bow St from 3:00-7:30pm. Some businesses may remain open. Off-street parking is available. Buttons do not guarantee admission to a specific event. Seating is first-come, first-served. No refunds. Artists, sites and schedules subject to change.