The folks at Vineland (NJ) Main Streets have put together a number of marketing ideas for downtown businesses to maximize the spending power of visitors who come to town for events.  With so much going on in Beverly during the summer, this is the time to make sure visitors know about you.  While the list was written for the Vineyard businesses and references Vineyard events, there are great ideas for you to implement before an event, during an event and even after the event to maximize your visibility and profits. 
 
Click here for a pdf of the report.  Warning: it's a big file so it may take minute to load.